Putting yourself out there and filming some reels for your business’ IG page can feel so daunting – but it’s SO worth it! With Instagram moving towards a more video-focussed future, it’s never been more important to jump on the band waggon. Here are 10 super quick tips for nailing your reels in style.
Show your face!
Number one on the list is showing your face in reels – it can be daunting when you’re used to staying on the other side of the camera, but it’s a great way to open up and let people see the face behind the brand! It doesn’t have to be an embarrassing Tik Tok dance, even just coming on to talk about your services is enough.
Use trending sounds
Pay attention to which audios you’re hearing a lot of on your own feed, and find a way to relate them to your own industry or niche! You’re far more likely to show up on the feed when your audio is trending, and people are likely to be more engaged with it, too.
Always include closed captions
When you’re talking on reels, make sure wherever possible that you’re using closed captions. Not only is this SUPER important for accessibility, did you know that the majority of people scroll through videos on their feed with the sound off? That means if you’re talking without subtitles you could be losing the attention of so many potential customers.
Hashtag, always
Hashtags are important for ANY social media post, but they’re absolutely crucial for reels. Hashtag your industry, your area, your business niche, the sound you’re using, but just get them in there!
Use text in the video
This one’s a bit of a hack ….
The name of the game with reels is to get as many views as possible. To maximise views, ensure people are watching your video more than once (or sort of). Film a really short clip (roughly six seconds) and be sure to include plenty of text on the page. By the time they’ve finished reading, bam! the video is started again, and you’ve doubled your views.
Thank me later x