This week marks Queen Elizabeth II’s Platinum Jubilee, and to celebrate we’re taking a look into the marketing and branding strategies of the Royal family, and what we can learn from them …
1. Remember you are your brand’s biggest advocate
Each and every member of the Royal family, for better or worse, is a representative of the Monarchy and it’s brand – so what they say and how they act is REALLY important. If people have negative perceptions of one Royal family member, this can reflect badly on the whole. Similarly, if one member of the family has lots of public support, this can have a really positive impact.
The same applies to your business. How people feel about your personally really matters in ensuring that your brand is reflected in the right way. This means that how you present yourself in public and on social media can make or break perceptions of your business and brand. The most important thing to remember is to always treat people with kindness and respect, and never post anything you wouldn’t want a potential client to see!
2. Being flexible is really important
In recent years, we’ve really seen the Royal family start to move with the times – which, for a thousand year old institution like the Monarchy, is no small thing. Whilst it’s important to keep tradition in some aspects of their brand, we’ve also seen a shift towards embracing modern life, from various Instagram accounts to tv and radio appearances.
In the same way, it’s important for any business to be flexible and move with the times. No matter how much you like the way you do things, the simple fact is that to stay on top of your game you need to be willing to change as the market does. One great example in the SMM world is reels – no matter how much you love a static grid post, embracing your best short form video life is the key to stay on your marketing A-Game.
3. Don’t Neglect to humanise your brand
Finally, one thing the Royal family is GREAT at is showing the people behind the brand. Especially over the last decade, we’ve seen a real conscious shift towards opening up and showing the people behind the institution, which helps the Royals stay relevant and accessible to everyone else (hello, Wills and Kate and their gorgeous babies!)
Just as important is showing the human behind YOUR business and brand. People ALWAYS prefer to buy from real humans than from a faceless website or IG account. Humanising your brand is the key to building genuine relationships with your audience, and cultivating long lasting and fruitful sales partnerships!
On behalf of the FHC family, we would like to wish Her Majesty the Queen a very happy Jubilee weekend, and thank her for 70 amazing years of service. What better role model is there for women running the show?!