Most people assume that the work for an IG post is done when the design is finished, but the caption is actually almost as important – and it’s always underestimated! Here’s 4 ways to improve your Insta captions in a flash …
1. add value in the caption
Every caption you write should add some value to the overall post. Don’t just write something meaningless and assume the post is doing the job for you, get creative! Include a personal anecdote, an extra little tip / trick or even share an offer. More than anything else, just make sure the caption is doing something useful!
2. Include a call to action
Captions are a great way to connect more with your audience, and encourage them to get involved. Ask them to share an opinion in the comments, share to their story, save for later etc. Not only will you be building a conversation and connection with them, but the more engagement you encourage, the better your reach will be too!
3. Keep it interesting
The last thing you want your caption to be is boring. No one is going to read a big, uninterrupted block of text so you need to keep it interesting. Experiment with different fonts, use lots of (relevant) emojis, and ALWAYS ALWAYS space it out with proper paragraphs.
4. NEVER USE A LINK IN CAPTION
Instagram does not, I repeat, does NOT allow clickable links in captions. This means that if you’re copying and pasting a URL into your caption, you’re just adding something that looks messy, takes up space and ultimately won’t actually work. Direct people to click a link in your bio or stories – this will boost your post anyway.